Fair Play and Fellowship

The Ensto Cup brings together Ensto customers from across Italy, promoting fellowship, competition, and the values of fair play.

Last summer, as millions cheered for their favorite teams in the World Cup, the Ensto Cup took place in Milan, Italy.

What are the differences between these two great football competitions? The level of play differs slightly, of course, but also one may be certain that any biting at the Ensto Cup has only to do with a very good meal. The Ensto Cup, which brings together customers throughout Italy, is all about fellowship and sportsmanship.

“We created this event five years ago,” says Guglielmo Rutigliano, Director of Marketing and Sales at Ensto in Italy. “The idea was to join business and fun and build closer relationships with our customers. Also, the tournament is a good representation of Ensto style and core values: fair play on the football field and also in business.”

The tournament is designed for 12 teams of seven on a side. Ensto fields one team, and the remaining eleven are made up of Ensto customers, mainly installers and electrical designers. Games are played on Fridays for a month and a half, culminating in a celebratory dinner and party attended by 300 customer-guests.

The Ensto Cup itself is a large silver trophy awarded (this year to Elettromeccanica Galli) in a ceremony that would not be foreign to those who have watched the UEFA Champions League. Rutigliano says Ensto pays particular attention to creating a fun environment. “Everyone likes to dream. Our customers love this!”

Author: Scott Diel