Ensto's New Visual Direction

The renewed Ensto brand strategy and visual identity are based on the new Ensto Group strategy. The One Brand strategy brings coherency to the overall Ensto brand visibility and strengthens the Ensto Brand.

New Visual Identity

The visual identity communicates Ensto’s new strategy. It brings Ensto closer to people in their everyday environments, while portraying ”Better life. With electricity.” to the fullest.

We wanted to preserve the form of the Ensto brand logo, while still refreshing it with a more modern look. We went back to Ensto’s roots and stripped away all complex elements to focus more on the essence of Ensto’s brand. The brand logo is simple and easy to use, modern, light and airy – it describes where Ensto is and wants to be in the future.

The main new visual element is the 45 degree-tilted square “Ensto Cube”. This modern and distinctive form gives Ensto’s materials their new look and feel. The Cube is playful and vibrant, expressing Ensto’s vivid new direction.

We communicate our vision “Better life. With electricity.” It emphasizes the impact the electricity has on people’s life. It also highlights Ensto’s wish to be present in the everyday life be it at homes, in working environments, traffic or at leisure time activities.


More information

Pia Hänninen
Director, Brand and Communications
Ensto Group